DadsFam SEO

Istoric modificări

2.18.0

• New: the SEO Brain checks its own work. Everything Autopilot wrote is read again with the Brain’s checks of today. Autopilot takes back by itself only what cannot be read two ways: sample text WordPress, a theme or a page builder put there (WordPress’s own „Sample Page” was the description on five sites), words a page builder split („for a ll a ges”), a keyword that stops half-way („acorn kids surf’s”), a link on the start of a longer name („Hand cuff” in „Hand cuff pouch”), a redirect to a page that is gone. Every judgment call it offers back with the reason, for you to decide: a line that says it is a test or will be replaced, a keyword that starts or ends on a small word („a level tutors” may be just what people search), the writer talking („Quick one for anyone…”), a client’s praise, a sentence that leans on the one before it, your name on a link to one of your pages. Keep what it wrote on a page that reads like a test, put back what it took back from it, or say so on the SEO Brain screen, and the page counts as a real one. The page is thought about again at once, and a value taken back is never offered again. One click puts a value back, even after Autopilot has filled the field again; once you have put back two for one reason, the Brain asks before taking back anything for it again. Keywords from real searches are never taken back for their words, and your own work is never touched, not even what you save while a run is going. A redirect is judged by the page it was made for and where it sends people now, looked at again later in case that page is unpublished, kept when a new page takes the same address, made again when the page is published again, and never made and taken back in a loop. The weekly email lists what was taken back.
• New: the SEO Brain learns from your edits. When you rewrite a keyword, title or description it wrote, that kind of fix earns a little less trust, and it learns how you write: the length you like your descriptions, and what you add or take out (a question, your name in the title). A change you leave as it was for two weeks counts in its favour, and offers you turn down three times for one reason stop coming.
• New: the SEO Brain heals itself. On one site the Brain had stopped for nine days without anyone knowing. Now a run that dies part-way is recorded with the step, the page and the error. A PHP error on one page or fix: the run carries on with the others at once, and leaves that page or fix out for a week once the error comes up there three runs in a row, so a plugin that fails now and then never empties the site; the same error on most of the pages a part tries for the first time is that code at fault, not your pages, so that part of the run sits out a day and the screen names the plugin’s file. One error on many pages is one note, written once or twice a run. A change saved just before another plugin’s error is in the list of changes all the same, so it can be undone. A part of the run that keeps failing sits out a day too, and a reading pass that met errors on most pages never replaces what the Brain learned. Running short of memory or time is about the whole run, not the page it happened on: the Brain stops itself before memory runs out, and when the host’s limit is reached anyway its runs are smaller for a week, stop in time and still reach every page. When the host kills a run without a word, every page is noted for a week, so a page that hangs is named exactly and left out; two pages that hang are told from the host’s time limit, and a slow run from a dead one. Each run’s note is also its lock, so two runs never overlap or wipe out each other’s record. The SEO Brain screen says what happened and what was left out, in plain words, with a button to try everything again, and says when runs keep stopping early to stay inside PHP’s memory limit. When WordPress’s scheduled tasks stop running, it says so, and opening wp-admin starts a short Brain run from your browser after your page has loaded.
• Improved: descriptions. Never the writer talking about the post, a client’s praise, a content note, a sentence that starts with „They…” or „It is also…”, one said twice, sample text, or one that starts with a command („makepkg -si…”). A page that says what it offers („Our team will check your gate motor…”, „Booking is highly recommended.”) is never mistaken for any of these. Words a page builder’s markup split are joined again, and spaces it left before a full stop are taken out. A sentence that starts with „It” right after one that names what the page is about, or a product’s „It’s a lightweight insect bite gel…”, is offered with the name („Microsoft Edge is not in the official repos…”), for you to check; never „It’s a myth that…”, „It’s 2026…” or „It’s Friday…”.
• Improved: keywords and links. No keyword that stops half-way, none that starts or ends on a small word unless the page shows it is a name or a thing („OR Tambo”, „A Level tutors”, „On Tap Plumbing”, „in-ear headphones”, „kids ride on”), and none that names a product line without what the product is, while what people really type stays: „plumber near me”, „loodgieter naby my”, „first aid kit” (also on a product page that is only a list of specs), „being a dad”, „a la carte menu”, „what is pepper spray used for”, „gifts for her”. What a product is comes from its name without sizes, colours, flavours or model numbers („Kids Recorder – Yamaha YRS-24B” is a recorder). One word is never sure enough for Autopilot. No link on the start of another page’s longer name, on your own name or a brand most of your products start with, or in a sentence many pages repeat word for word; a page named just that („Web Hosting”) or a guide whose title is about it („Is Pepper Spray Legal…”) gets its links, and Title Case copy („Buy Hand Cuffs Online”) keeps them.
• Fixed: no „hidden from Google” warning for log-in, sign-up, members’ portal, „coming soon” or thank-you pages. Keeping those out of Google is right, and one client’s weekly email warned about „Create Your Login”. A page that sells or explains log-ins („Login Security”) still gets the warning. WooCommerce products are no longer called orphans: the shop links them.
• Fixed: a page cache made every page look like it was losing traffic. Visits counted as pages are built miss every visit a page cache answers. The SEO Brain now judges nothing by such counts, and with DadsFam SEO Pro 1.13.0, which counts cached visits too, starts again once eight weeks of complete counts are in.
• Improved: placeholder text also covers WordPress’s own sample page and first post, WooCommerce’s sample products, a page that only says „coming soon”, and a page that says it is only a test. A page about testing, news that something „will be replaced”, one that says „coming soon” about something new, a product whose short description says what it is, or a page with products, a form, a quiz, a video, events or links to other pages on it, is not placeholder.
• Improved: a tagline in capitals with bars („WEB DESIGN | SEO | HOSTING”) is written as words in the homepage title and llms.txt summary: „Web design, SEO and hosting”. Names, places and brands keep their capitals („Best pizza in Cape Town”, „iPhone & Samsung repairs”), and your site’s name is not said twice.
• Fixed: Autopilot never applies a fix to a page that was deleted or unpublished since the Brain looked at it, and a developer’s own writer (the dfseo_brain_ai_text filter) gets the same checks as the Brain’s.
• On update, suggestions made the old way are taken off the list, and the trust in keywords, descriptions and links starts afresh.

2.17.4

• Fixed: the SEO Brain no longer says your name twice. A site called „DadsFam Forum” was offered the keyword „dadsfam forum forum” and the homepage title „DadsFam Forum Forum | DadsFam Forum”. Your own name is also never a topic in your llms.txt summary („about dial sa”).
• Fixed: no title that says less than the one you have. „In South Africa” is only added where the keyword is what the title leads with and the title names no place already, and the rest of the title stays where there is room („Plumber in Cape Town – 24/7 Call-Outs”): never „SA News Roundup in South Africa”, never „Missing Person in South Africa” for a whole headline, and never after a business name. A cut never leaves half a thought („Local government contacts — add yours”) or drops the focus keyword, a roundup keeps its date, and a how-to keeps its own „(3 commands)”.
• Fixed: no focus keyword made of a series label („part 2”), no link on half a sentence („the numbers on this board work everywhere”), and no description that leans on what came before it („Government ZA put it out again…”) or stops before it says anything. Openings such as „There is no 24-hour waiting period…” and „WordPress 7.1.2 came out on 22 September.” now count.
• Fixed: scanner probes such as /.git/HEAD, /.env, /.well-known/… and /admin/… are no longer offered a redirect, and when two pages fit a dead address equally („/security”), numbers no longer pick one unless the address has them too. On a big site, matching a long list of dead addresses now stops before PHP’s time limit.
• New: a page that still shows „Lorem ipsum” or a theme’s „dummy text” is left alone, and the SEO Brain screen names it. A page about lorem ipsum, or a tool that makes it, is not one.
• On update, the suggestions made the old way are taken off the list and the SEO Brain thinks again within minutes.

2.17.3

• Fixed: the SEO Brain no longer suggests a focus keyword made from your name („dadsfam contact”, „ray tac shop”) for a page that never uses it. A keyword the page does not use fails every keyword check, and on live sites it took 11 to 17 points off. Any keyword that would lower a page’s score now waits for you, with the score before and after, until the title or description uses it.
• Fixed: a dead address that only says how much or how it is packed („2-ply-24-rolls-300-sheets-pack”) was sent to the first page with the same words, a kitchen towel. The SEO Brain now finds the product that lists the same amounts (24 rolls, 300 sheets) and offers it for you to check, or offers nothing.
• Fixed: a product’s dead address is never sent to a product with other numbers in its address: the 24-roll pack is not the 12-roll pack, nor the iPhone 13 case the iPhone 14 case. Before, Autopilot could apply that. An article whose number changed („best-laptops-2025”) waits for you.
• Improved: the front page is scored by the title and description Google shows for it: its own, or else the Homepage Title and Description settings. A keyword in the Homepage Title was reported missing from the title.
• Fixed: alt text for a logo cropped in the Customizer no longer starts „Cropped cropped”, and which logo file it is („main”, „transparent”, „footer”) is left out: „DadsFam logo”.
• Fixed: a description never names its subject twice in a row („Portable sensory play tray, 58cm x 43.5cm. A portable sensory play tray made for…”).

2.17.2

• Fixed: a brief for a longer how-to („How to set up DKIM on cPanel for a Cape Town business”) came back as an empty „How to”. The title now keeps who the page is for, and the sections plan the task itself.
• Fixed: briefs keep the capitals you type for a place or a name („best braai spots in Durbanville”), and a heading that runs into its paragraph no longer makes an ordinary word look like a name („a WordPress Site”).

2.17.1

• Improved: DadsFam AI, tested on a live site’s own pages and better for it. Descriptions start from the summary you wrote for a page (its excerpt), cut to fit Google only where what is left says the same thing: „except”, „only”, „unless” and „you need” always stay, a list is never cut short, and a sentence is never cut at a semicolon. A description is never half a sentence, the page’s title said again, a line that leans on the one before it, a note about another version or a notice many of your pages share. Where nothing is good enough, the SEO Brain offers nothing.
• Improved: Autopilot never writes a description under 70 characters or one that does not say what the page is, never gives two pages the same one, never applies one that was cut to fit (even from your own summary: those wait for you), and never puts a price, a sale or an offer that ends in a product’s description. Any other description that quotes a price or an offer waits for you, because Google keeps showing it after it changes.
• Improved: focus keywords are the name a title leads with („DadsFam Live Chat”, „AnyDesk not working on CachyOS”), never with „a” in front („What Is a Staging Site?” is „staging site”) and never an idiom or a filler („wpvibe on your radar”, „free version”). One that contains another page’s keyword waits for you.
• Improved: names keep their spelling: „iPhone”, „eThekwini” and „macOS” at the start of a sentence, „DKIM”, „cPanel” and „WooCommerce” in briefs, and no „a” before a name or a subject such as SEO. A brief for „best braai spots in Durbanville” is a round-up („The Best Braai Spots in Durbanville”), not a price guide.
• Improved: key takeaways come from the page’s own „Key takeaways” or „In short” list when it has one, and are never a question, an invitation or a line that needs the one before it.
• Improved: questions and answers. Headings are asked properly, questions written In Title Case are asked in sentence case, a table is never read as one line, and a cost question is only answered with a price.
• Improved: alt text from the picture’s own name when it says what the picture shows („Opus 5.5 for WordPress – developer working late at night”), with version numbers kept and camera codes, dates, „1 of 4”, emoji and stock-site names left out. Never a photo credit or a „Photo:” label, never „[SOLVED]”, never „Screenshot” for a photo of a screen, never „Home”, never a name stuffed with keywords, and never the same words for two pictures on one page.
• Improved: big sites. The SEO Brain’s full pass writes fixes for at most 15 seconds at a time, inside PHP’s time limit, so a site of 1,000 pages or more on shared hosting never hits it. Pages it does not reach keep their fixes and go first next time.
• Improved: your topics. Contact, the privacy policy and the terms are never a topic’s main page, an orphan to fix or a page to link from, and a topic is named by a real subject, never your own name, a filler or a version.
• Fixed: the llms.txt summary no longer repeats your site name; X-ray no longer suggests covering another product’s name or a version number; and a caption such as „Burst of colour at the office” is no longer taken for a stock photo credit. The setup wizard no longer logs deprecation notices on WordPress 6.4 and later.
• Developers: DFSEO_Content::site_pages() and the dfseo_site_pages filter.

2.17.0

• New: DadsFam AI, built into the free plugin. It runs entirely on your own server, from your own pages: no outside AI service, no API key, no account, nothing sent anywhere and nothing to pay per use. It builds a map of what your site knows (the ideas it writes about, the topics its pages form and the main page of each topic) and, with search results connected, learns your own click rate at every position in Google and which kinds of titles and descriptions earn clicks on your site.
• New: the SEO Brain writes with DadsFam AI. Meta descriptions are picked and tightened from the page’s own sentences and scored by what earns clicks on your site. Focus keywords are what people really type: a page people find by your name gets one too („dadsfam contact”), a how-to gets the whole task, and never half a sentence or a describing word. Alt text says what the picture shows, from its caption, what the camera saved in it, the product and its variation, and the heading above it. It never invents facts.
• New: SEO titles. Where a page’s title is a problem (cut off in Google, the same as another page’s, missing its focus keyword, not saying what people search, or leaving most of the line empty), the Brain offers one that fits Google’s width in pixels. Never over a title you wrote, and Autopilot leaves titles to you unless you switch them on.
• New: X-ray, rebuilt on DadsFam AI: the page’s topic, SEO titles that fit Google, descriptions from your own words, focus keywords people would type, the questions people ask and whether the page answers them, the answer AI engines would quote, key takeaways, an FAQ from the page’s own sections and what to fix first, with examples.
• New on the SEO Brain screen: your topics and whether their pages link to the main one (the missing links are offered as fixes), what works on your site, subjects your headings cover that deserve a page of their own, pages that say nearly the same thing, and the spelling DadsFam AI writes in (as your pages spell, British and South African, or American). The weekly email adds what works and the pages worth writing.
• New: log-in, register, account, messages and other web-app pages are recognised, from any plugin. They get no keyword or description and are offered „Keep out of Google”; the ones DadsFam AI is sure of leave the sitemap at once.
• Improved: keywords are read the way people write them. „web design in Cape Town” uses „web design cape town”, the address what-is-ssl-certificate uses „what is an ssl certificate”, „An SSL certificate is…” opens a page about it, and singular and plural, „restoring” and „restore”, „backup” and „back up” all match. Keyword density is uses per hundred words, as other SEO tools count it, and is not counted for a question keyword, which good writing answers rather than repeats. Scores are refreshed in the background after the update.
• Improved: the title check judges the title Google really shows (your SEO title, or your title template filled in) by its width in pixels, the way Google cuts it. A page without an SEO title of its own was told its title was 0 characters long.
• Improved: Instant Indexing works in the background. Changes go to IndexNow a minute later, in one request for everything changed meanwhile, so saving never waits on a search engine and an import of a thousand posts sends one request; and only from your live site, never from a local or staging copy or a site that discourages search engines.
• Improved: the SEO Brain asks WordPress for the memory it allows its own heavy work on big sites, and starts fresh on how far to trust its keywords, descriptions and alt text, because DadsFam AI makes them differently.
• Improved: shortcodes of plugins that are no longer active are not read as words of the page, and a word is written in capitals only when it is a real acronym (SEO, SSL).
• Improved: the Regional editions check reads your other sites past their page cache and CDN, and checks a problem again every 15 minutes instead of every hour.
• Fixed: dates were two hours early on South African sites (and out by the time zone’s offset anywhere outside UTC). The sitemap’s last-changed dates, the publish and update times in schema and social tags, and the dates in llms.txt now carry the right time and offset, and cached sitemaps are rebuilt when you update.
• Fixed: a homepage that shows your latest posts, or one your theme lays out with no page chosen, was in no sitemap, and a site with nothing else to list served an empty sitemap index. The homepage now has its own sitemap-home.xml, listed first.
• Fixed: five GEO checks in the editor’s checklist showed their code („geo_tldr_summary”) instead of a name. Every check now has a plain name that can be translated, and the title check’s name says what it checks (40–60 characters).
• Fixed: the sitemap index no longer prints an empty date, a post with no author no longer names „/author/” (a page that does not exist) in social tags, and a secondary button’s label (Analyse, in the editor) no longer disappears under the pointer.
• Fixed: removing the plugin deletes everything DadsFam AI learned, every social profile setting (seven were left behind) and any AI key an earlier version saved.
• Developers: the dfseo_app_pages, dfseo_indexing_public_site and dfseo_sitemap_home filters; dfseo_brain_ai_text lets your own writer supply the Brain’s text; DFSEO_Brain::record_post_change() journals a change with an undo, judged on search results like the Brain’s own.

2.15.0

• New: page doctor. The SEO Brain reads your live pages and finds what breaks SEO from outside the plugin: another SEO tool also writing tags (Yoast, Rank Math, All in One SEO, SEOPress, The SEO Framework, Squirrly — even when built into a theme), a canonical pointing to another address, missing or printed twice, two titles or none, two robots or description tags, the same schema printed twice, two sets of social tags. Each one is an alert in plain English that names the pages and the fix.
• New: self-healing dead addresses (with DadsFam SEO Pro). An address that answers „not found” but people still visit — an old link, a bookmark, Google — is matched to the page it meant (a renamed page by its old address, a moved or misspelt one by its words) and sent there with a 301. Autopilot makes the sure ones, nothing is guessed, your own redirects are never touched, and Undo removes the Brain’s.
• New: automatic internal links. Pages no page links to, pages with few links and pages close to page one in Google get a link from your pages that already mention their focus keyword: those words become the link, in the page’s own text. Only in paragraphs and lists — never headings, quotes, buttons, captions or existing links, never on page-builder pages — one new link per page per run and three at most; each pair of pages is tried once, and Undo puts the page back exactly.
• New: pages losing search traffic. The last four weeks against the four before, allowing for how the whole site moved, with why each page fell (it slipped in the rankings, fewer people search, or fewer click) and what to do. A page losing clicks while Google shows it as often is offered a fresh description written for what people search now, judged five weeks later like every Brain change.
• New: pages that go out with the same title in Google are listed under „Worth a look”.
• New: the weekly SEO Brain email, off until you switch it on, with a „Send a test now” button.
• New: a page the Brain changes is cleared from the page cache at once (DadsFam Cache, WP Rocket, LiteSpeed Cache, W3 Total Cache, WP Super Cache, Cache Enabler, SiteGround Optimizer), so visitors and Google see the change now.
• New: the brain-weekly ability, wp dfseo brain decay and wp dfseo brain report. Developers can supply page totals with the dfseo_search_pages filter, and dead addresses with dfseo_broken_urls.
• Fixed: Jetpack’s social tags are switched off while DadsFam SEO writes its own, so pages no longer carry two sets.
• Improved: the Brain’s background events are removed when the plugin is deactivated.

2.14.0

• New: the SEO Brain checks its own work against real search results. About five weeks after it changes a page’s meta description or schema type, or the homepage title or description, it compares the four weeks before with four weeks after, allowing for how the whole site moved in the same weeks. A page edited in other ways in those weeks is not judged.
• New: what worked makes the Brain more willing to make that kind of change and teaches it which wording earns clicks on your site (a number, two sentences, speaking to „you”…); new descriptions are written to suit.
• New: what cost clicks is changed back: by itself on Autopilot when the numbers are exact (Google Search Console) and the change was its own, otherwise offered to you with the numbers. After two misses on one page the Brain leaves that page’s description to Google.
• New: the Brain learns what people really search for. Pages without a focus keyword get one from the real searches Google shows them for, the pages people see most are worked on first, „Close to page one” lists pages at position 4 to 20 with the clicks a month they could gain and exactly what is missing, and two pages competing for one search are flagged.
• New (AEO): questions people ask Google that a page is shown for but does not answer under a heading of its own.
• New (GEO): visitors sent by AI assistants (ChatGPT, Perplexity, Claude…) and the pages AI crawlers read most, with the ones that are hard for AI to quote flagged.
• New: „Did it work?”, „Close to page one in Google” and „Answer engines” on the SEO Brain screen; the brain-results and brain-opportunities abilities for AI assistants; wp dfseo brain results.
• The numbers come from a results source: DadsFam SEO Pro supplies Google Search Console data or its own visit counts. Without one, nothing is measured and the Brain works exactly as before. Developers can supply their own with the dfseo_search_metrics, dfseo_search_queries and dfseo_ai_activity filters.
• Improved: the Brain’s trust in each kind of fix counts real results as well as what you applied or undid.
• Fixed: on a phone, the plugin’s header no longer makes its screens wider than the screen.

Earlier versions

The full history, 2.13.0 back to 1.0.0, is in the plugin under DadsFam SEO → What’s new.