Designed and built for digital publishers, helps you understand how your audience is connecting to your content.

Thousands of writers, editors, site managers, and technologists already use to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience.

Join industry leaders – like NBA, Slate, News Corp, and Conde Nast – who already use to bring clarity to content, audience, and analytics.

Feedback, suggestions, questions or concerns? Open a new GitHub issue or email us at We always want to hear from you!

NOTE: The plugin requires an active account. Sign up for a free demo.


Some notable features of the wp-parsely plugin are:

  • Automatically inserts the metadata and JavaScript in all published pages and posts (supports Custom Post Types).
  • Supports Google Tag Manager, AMP, Facebook Instant Articles, Google Web Stories and Cloudflare.
  • Offers the wpParselyOnLoad and wpParselyOnReady JavaScript hooks that allow advanced integrations requiring JavaScript, such as Dynamic Tracking.
  • Supports WordPress Network (Multisite) setups.
  • Supports decoupled (headless) setups.
  • Provides a Recommendations Block that shows a list of links related to the currently viewed page. Useful for showcasing related content to visitors.
  • Provides a Content Helper in the WordPress Editor sidebar that displays the following panels:
    • Performance Details: Shows performance metrics about the post/page currently being edited.
    • Related Top-Performing Posts: Provides a list of the website’s most successful posts, similar to the post/page currently being edited.
  • Provides a settings page to customize your integration. Some of the options include:
    • Output metadata as JSON-LD or repeated meta tags.
    • Choose whether logged-in users should be tracked.
    • Define how to track every Post Type (as Post, Non-Post or no tracking).
  • Offers a wide range of hooks to customize the plugin’s functionality even further.

Documentation and resources

IMPORTANT: If you are a WordPress VIP customer, the plugin should be enabled by using an mu-plugins filter. Please consult the WordPress VIP documentation for more details.

Sample metadata

The standard JavaScript tracker inserted before the closing body tag:

<script id="parsely-cfg" data-parsely-site="" src=""></script>

A sample JSON-LD structured data for a home page or section page:

<script type="application/ld+json">
{"@context":"http:\/\/","@type":"WebPage","headline":"WordPress VIP","url":"http:\/\/\/"}

A sample JSON-LD meta tag and structured data for an article or post:

<script type="application/ld+json">
{"@context":"http:\/\/","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/"},"headline":"How the WordPress Gutenberg Block Editor Empowers Enterprise Content Creators","url":"http:\/\/\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/","thumbnailUrl":"https:\/\/\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120","image":{"@type":"ImageObject","url":"https:\/\/\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120"},"dateCreated":"2021-04-09T15:13:13Z","datePublished":"2021-04-09T15:13:13Z","dateModified":"2021-04-09T15:13:13Z","articleSection":"Gutenberg","author":[{"@type":"Person","name":"Sam Wendland"}],"creator":["Sam Wendland"],"publisher":{"@type":"Organization","name":"The Enterprise Content Management Platform | WordPress VIP","logo":"https:\/\/\/wp-content\/uploads\/2020\/11\/cropped-favicon-dark.png"},"keywords":[]}


Development, code hosting and issue tracking of this plugin happens on the wp-parsely GitHub repository. Active development happens on the develop branch and releases are made off the trunk branch.

To run the plugin locally or to contribute to it, please check the instructions in the CONTRIBUTING file.

Capturi ecran

  • plugin main settings for easy setup. For the plugin to start working, only the Site ID is needed.
  • plugin settings that require you to submit a website recrawl request whenever you update them.
  • plugin advanced settings. To be used only if instructed by staff.
  • The Content Helper, featuring the "Performance Details" and "Related Top-Performing Posts" panels.
  • The Recommendations Block. Showcases links to content on your site as provided by the /related API.
  • A view of the Dashboard Overview. offers analytics that empowers you to better understand how your content is performing.


Acest modul oferă 1 bloc.

  • Recommendations


The plugin requires an active account. Sign up for a free demo of

For more information, please visit the installation instructions in the official documentation.

Întrebări frecvente

Please visit the Commonly Asked Questions page in the official documentation.


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Istoric modificări

Please visit the changelog.