Meta pixel for WordPress

Descriere

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.

You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More

The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More

You can find more information about our Privacy Policy here.

Instalare

To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.

To download and install plugin from Facebook Events Manager
Facebook Help Page

Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.

Întrebări frecvente

Where can I find more information on Facebook Pixel?

You can find more information on the Facebook Pixel.

Where can I find more information on Conversions API?

You can find more information on the Conversions API.

Where can I find more information on Facebook for WordPress plugin?

You can refer to this page

Where can I find support?

If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.

I am a developer. Can I help improve the plugin?

Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.

Recenzii

28 aprilie 2025 1 răspuns
It’s great that you can use this plugin to manage Meta pixels for Ads and Audiences. I think it’s going to improve a lot.
10 martie 2025 1 răspuns
There is nothing more to write, just look at the Wordpress and PHP compatibility table.
7 ianuarie 2025
I just installed it so I don’t know the results yet. But the facility prevents everything well and better than I expected.
18 noiembrie 2024 2 răspunsuri
The fact that after 4 years they added minimum requirement PHP 8.1 without notice just from one update to another is a nightmare for developers that will automatically break their site, and for that is -1 star not even 1, I like the latest technologies too but its not for personal work.
Citește toate cele 155 de recenzii

Contributori și dezvoltatori

„Meta pixel for WordPress” este un software open-source. La acest modul au contribuit următoarele persoane.

Contributori

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Istoric modificări

2025-04-23 version 4.1.3

  • Added the OB script to the same block as Pixel init
  • Minor improvements to the plugin’s overall functionality
  • Added a template for PRs

2025-03-20 version 4.1.2

  • Add back CORS headers on the openbridge calls
  • Updated the wordpress.org directory tags

2025-02-06 version 4.1.1

  • Fix an issue that caused fatal error when upgrading to 4.1.0

2025-02-05 version 4.1.0

  • Added Test CAPI functionality
  • Fixed an issue with the MBE where user could not onboard
  • Improved the way FBP & FBC are retrieved
  • Minor improvements to the Plugin Settings page
  • Move the noscript tag to body element
  • improve the check for product categories

2024-09-24 version 4.0.1

  • Updated the readme.txt to point to Meta Privacy Policy