Title: Datalayer Tracking via DATA Reshape for WooCommerce Author: Eduard Doloc Published: 11 mai 2026 Last modified: 17 iunie 2026 --- Caută module ![](https://ps.w.org/datalayer-tracking-datareshape-woocommerce/assets/banner-772x250. png?rev=3532073) ![](https://ps.w.org/datalayer-tracking-datareshape-woocommerce/assets/icon-256x256. png?rev=3532095) # Datalayer Tracking via DATA Reshape for WooCommerce De [Eduard Doloc](https://profiles.wordpress.org/rwky/) [Descarcă](https://downloads.wordpress.org/plugin/datalayer-tracking-datareshape-woocommerce.0.9.1.zip) * [Detalii](https://ro.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/#description) * [Recenzii](https://ro.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/#reviews) * [Instalare](https://ro.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/#installation) * [Dezvoltare](https://ro.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/#developers) [Suport](https://wordpress.org/support/plugin/datalayer-tracking-datareshape-woocommerce/) ## Descriere DATA Reshape for WooCommerce is a bridge between your WooCommerce store and the DATA Reshape platform. It emits structured ecommerce events (`product_viewed`, ` product_added_to_cart`, `cart_viewed`, `checkout_started`, `checkout_completed`, plus the mid-funnel checkout steps) into DATA Reshape’s `reshape.push()` queue, and DATA Reshape’s loader — served from a tracking subdomain you control — handles delivery and routing onward to GA4, Meta, TikTok, and every other destination you have connected. Because the loader is served first-party, events are not blocked by ad blockers, ITP, or the usual third-party-script defences that break conventional `gtag`/`fbq`/` ttq` setups. You do not need to fire those calls in parallel — DATA Reshape routes a single event to every connected destination with the correct platform-specific name and field mapping. This plugin does not replace analytics tools like Google Analytics or Meta Pixel; it replaces the _fragile transport layer_ underneath them. Event processing, routing, and deduplication all happen inside DATA Reshape. An active [DATA Reshape](https://datareshape.ro) plan is required to use this plugin. All tracking logic, integrations, and event delivery are managed through the DATA Reshape platform. #### What’s coming next: API Events A second tab in the settings UI („API Events”) is reserved for data that _can’t_ flow through the storefront browser at all — admin-recorded phone-call orders, sales agent activity, and historical customer/order backfill imported into DATA Reshape via API. This is **not** a CAPI-style server-side mirror of the browser events ( those already get through reliably thanks to the first-party loader); it covers genuinely different data sources. Configuration UI is dormant in this version and will be wired up in a later release. ### Features #### Core Features * Global enable/disable for the integration * DATA Reshape library integration * Subdomain tracking support * Fully compatible with WooCommerce HPOS (High-Performance Order Storage) #### Events * Product Viewed * Product Added to Cart (AJAX + POST + GET fallbacks) * Product Removed from Cart * Cart Viewed * Checkout Started * Checkout Steps (Billing Address Added, Shipping Detail Added, Payment Method Selected — legacy checkout only) * Checkout Completed * Consent integration — DATA Reshape natively detects most CMPs (Cookiebot, OneTrust, Termly, etc.) and Google Consent Mode v2, with no plugin-side wiring required * Single „Grant consent by default” toggle for stores that don’t run a CMP — fires DATA Reshape’s native `consent_updated` push at session start so events process immediately * `drswc_consent_payload` filter for stores that want to drive the consent object explicitly from PHP * Plain user data in reshape payloads (DATA Reshape hashes server-side) #### Advanced Tracking * Spec-shaped products with `price_base` + `price`; `tax_included` / `tax_percent` only when WooCommerce tax is enabled * Variations carry `parent_id` / `parent_name` / `parent_sku` / `parent_url` * Order-level and product-level coupons emitted in dedicated `coupons[]` arrays * Shipping methods and payment methods emitted as structured arrays on Checkout Completed * Categories emitted as both `category` (primary) and `categories[]` with `name` +`id` * Stock status, product type, creation timestamp, image, and gallery images #### Extensibility * `drswc_event_payload` — filter the full event envelope before push * `drswc_product_payload` — inject GTIN/MPN/EAN, predicted values, custom properties per product * `drswc_user_payload` — augment user identity (`pre_purchase` or `purchase` source) * `drswc_consent_payload` — replace or inject the consent object #### Reliability Enhancements * Handles non-AJAX add-to-cart flows * Handles redirect-based add-to-cart (?add-to-cart=) * Cache-safe identity hydration — PII never inlined into cacheable HTML * Sticky user identity model (loader caches first-seen user, subsequent events inherit) * Safe execution timing for low overhead ### Configuration #### Integration Setup * Enable Integration (master switch) * Tracking Subdomain (the first-party host serving DATA Reshape’s loader) * Library ID * Built-in „Check tracking endpoint” health check #### Events * Master switch for browser-delivered events * Per-event toggles (so events you handle via custom code can be disabled individually) * „Grant consent by default” toggle — off by default (let DATA Reshape auto-detect your CMP / Google Consent Mode); on if you don’t run a CMP and want events processed immediately #### API Events * Reserved for the upcoming admin-recorded events sync (phone-call orders, etc.) and historical customer/order backfill. Not yet active. ## Capturi ecran [⌊Initial dashboard with general settings (Integration setup tab)⌉⌊Initial dashboard with general settings (Integration setup tab)⌉[ Initial dashboard with general settings (Integration setup tab) [⌊Events configuration tab⌉⌊Events configuration tab⌉[ Events configuration tab ## Instalare 1. Upload the plugin to the `/wp-content/plugins/` directory 2. Activate the plugin through the ‘Plugins’ screen in WordPress 3. Ensure WooCommerce is installed and active 4. Open the settings from either **WooCommerce Settings DATA Reshape** or **Marketing DATA Reshape** (the page lives under WooCommerce Settings; the Marketing entry is a shortcut) 5. Fill in your tracking subdomain and library ID (provided by DATA Reshape), enable the integration, and turn on the events you want emitted ## Întrebări frecvente ### Does this plugin support GA4? Indirectly — events are pushed to DATA Reshape’s `window.reshape` queue, and DATA Reshape routes them to GA4 and every other connected destination with the correct platform-specific event name and field mapping. You do not need to fire `gtag`, ` fbq`, or `ttq` calls in parallel. ### Does it work without AJAX add-to-cart? Yes. It includes fallback mechanisms for redirect-based add-to-cart flows (native WooCommerce redirect to cart after adding a product). ### Does it support the block-based Cart/Checkout? The plugin’s core events (Product Viewed, Add to Cart, Cart Viewed, Checkout Started, Checkout Completed) work on both legacy and block checkouts. The mid-funnel events( Billing Address Added, Shipping Detail Added, Payment Method Selected) currently fire on the legacy (shortcode-based) checkout only — block-based checkout support is planned for a later release. ### Does it support server-side / CAPI-style event mirroring? No, and it intentionally doesn’t need to. DATA Reshape’s tracking library is served from a first-party subdomain on your own site, so browser events get through reliably without being blocked by ad blockers or browser privacy features. The forthcoming„ API Events” tab is for a different purpose: syncing data that doesn’t flow through the storefront browser at all — admin-recorded phone-call orders and historical customer/order backfill. ### Will this slow down my website? No. The plugin is designed with performance in mind and uses lightweight, conditional execution; if anything, your setup should see a boost in speed compared to clasic integrationg (Meta, TikTok and Google). ### Is deduplication handled? Deduplication is handled by DATA Reshape. The plugin focuses on exposing accurate and complete data for DATA Reshape to pickup and process onward. ## Recenzii Nu există nicio verificare pentru acest modul. ## Contributori și dezvoltatori „Datalayer Tracking via DATA Reshape for WooCommerce” este un software open-source. La acest modul au contribuit următoarele persoane. Contributori * [ Eduard Doloc ](https://profiles.wordpress.org/rwky/) [Tradu „Datalayer Tracking via DATA Reshape for WooCommerce” în limba ta.](https://translate.wordpress.org/projects/wp-plugins/datalayer-tracking-datareshape-woocommerce) ### Te interesează dezvoltarea? [Răsfoiește codul](https://plugins.trac.wordpress.org/browser/datalayer-tracking-datareshape-woocommerce/), vezi [depozitarul SVN](https://plugins.svn.wordpress.org/datalayer-tracking-datareshape-woocommerce/), sau abonează-te la [jurnalul de dezvoltare](https://plugins.trac.wordpress.org/log/datalayer-tracking-datareshape-woocommerce/) prin [RSS](https://plugins.trac.wordpress.org/log/datalayer-tracking-datareshape-woocommerce/?limit=100&mode=stop_on_copy&format=rss). ## Istoric modificări #### 0.9.1 * Fix: Add-to-cart now tracks reliably on stores where another plugin or theme intercepts the product-page button click before the standard handlers can run( volume-discount widgets, bundle plugins, one-click upsells, and similar). * Fix: Add-to-cart no longer silently drops when `/wp-admin/admin-ajax.php` is unreachable (security-plugin allow-lists, expired nonces, ad-blocker rules, network drops). The product-page event payload now ships pre-built with the page, so the push happens synchronously. #### 0.9 * Fix: Add-to-cart now tracks reliably on themes that hijack the single-product form with their own AJAX (Woodmart, custom builders, etc.). A new product-page click handler on the standard `.single_add_to_cart_button` fires the event before the theme’s submit logic runs, regardless of which AJAX library or endpoint the theme uses. Built-in 3-second JS dedup prevents double-fire when both this path and the legacy AJAX-listener path would trigger. * Fix: Listing add-to-cart with WooCommerce’s „Redirect to cart page after successful addition” option enabled — the `?add-to-cart=` link redirected to the cart page before any client-side hook could fire, so the event was lost. A new server-side` woocommerce_add_to_cart` action hook now stashes the pending event in session so it emits on the cart page after the redirect. * Fix: Variable products on classic (non-AJAX) single-product pages now emit the chosen variation as `products[0].id` instead of the parent product id. The POST capture path was previously ignoring `variation_id`. * Internal: the new server-side hook is intentionally gated on non-AJAX, non-REST, non-admin contexts so AJAX flows (already covered client-side) don’t double-fire. #### 0.8 * Consent integration overhauled. The legacy „Google Consent Mode granted by default” toggle (emitted a `gtag('consent', 'update', ...)` block) and the per-event envelope` consent_default_grant` toggle have both been removed. A single new „Grant consent by default” toggle now fires DATA Reshape’s native `consent_updated` push at session start — DATA Reshape detects most CMPs and Google Consent Mode v2 on its own, so this toggle defaults to OFF. * Tax fields (`tax_included`, `tax_percent`) are now omitted entirely from product, coupon, and shipping payloads when WooCommerce tax is disabled (previously emitted as `tax_included: false`). * Settings tabs renamed for clarity: „Browser events” „Events”, „Server-side events”„ API Events”. The API Events tab is reserved for admin-recorded events (e.g. phone- call orders) and historical customer/order backfill — not a CAPI-style server- side mirror of browser events. * Settings also reachable under Marketing DATA Reshape (shortcut to the canonical WooCommerce Settings DATA Reshape page). * Field labels simplified: „Server-side API endpoint” / „Server-side API key” „ API endpoint” / „API key”. * Internal: narrative inline comments moved to CLAUDE.md; no functional impact. #### 0.7 * Hard cutover from `window.dataLayer` to DATA Reshape’s `window.reshape` API. Event names updated to the new spec (product_viewed, product_added_to_cart, cart_viewed, checkout_started, checkout_completed, etc.). * Mid-funnel checkout events on legacy checkout: billing_address_added, shipping_detail_added, payment_method_selected. * „Grant consent by default” and „Track checkout steps” toggles added. * Identity emission tightened — `user` object sent only when logged in or in checkout with confirmed contact data. * Variations carry parent_* fields; products emit categories[], stock status, type, created_at, image, gallery. * Pricing decoupled from coupons — `price` / `price_base` are the buyer-visible regular / sale prices; coupons land in dedicated `coupons[]` arrays. * New filters: `drswc_event_payload`, `drswc_product_payload`, `drswc_user_payload`,` drswc_consent_payload`. #### 0.6 * PII cache leak fix extended to cart/checkout pages (in addition to thankyou). * HPOS and Cart/Checkout Blocks compatibility declared. #### 0.5 * Fixed PII leak on page-cached thankyou pages (LiteSpeed et al.) — identity now hydrated client-side from cookies. * Removed browser-side SHA256 hashing — DATA Reshape hashes server-side. * On-save tracking endpoint health check plus on-demand re-check button. * wp.org update-available pill in the settings header. * Loader URL tags the installed plugin version (`&wp=`). #### 0.4 * Fresh-install checkbox defaults flipped to off. * Admin warning notice when the plugin is active but not configured. #### 0.3 * AJAX add-to-cart detection works with third-party plugins (QuadLayers etc.) and themes whose buttons don’t expose `data-product_id`. * Removed the in-page dataLayer debug overlay. #### 0.1 * Initial release. ## Meta * Versiunea **0.9.1** * Ultima actualizare **Acum 4 zile** * Instalări active: **Mai puțin de 10** * Versiune WordPress ** 6.0 sau mai recentă ** * Testat până la **6.9.4** * Versiune PHP ** 7.4 sau mai recentă ** * Limbă * [English (US)](https://wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/) * Etichetă * [WooCommerce Tracking](https://ro.wordpress.org/plugins/tags/woocommerce-tracking/) * [Vizualizare avansată](https://ro.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/advanced/) ## Evaluări Nu a fost trimisă nicio recenzie până acum. [Your review](https://wordpress.org/support/plugin/datalayer-tracking-datareshape-woocommerce/reviews/#new-post) [Vezi toate recenziile](https://wordpress.org/support/plugin/datalayer-tracking-datareshape-woocommerce/reviews/) ## Contributori * [ Eduard Doloc ](https://profiles.wordpress.org/rwky/) ## Suport Ai ceva de zis? Ai nevoie de ajutor? [Vezi forumul pentru suport](https://wordpress.org/support/plugin/datalayer-tracking-datareshape-woocommerce/) ## Donează Vrei să sprijini dezvoltarea acestui modul? [ Donează pentru acest modul ](https://www.paypal.me/eduardvd)